Cornerstone content is the core of your website. It’s what search engines search for. It determines what content ranks. How high on the page you rank on Google, determines how many people find you through searching online.
You should have 3-5 cornerstone content pieces on your site
Asking yourself what’s the most important article, page, or post on your website should be is missing the point. The point is, you need to create the content first and then you can repurpose it into an article, page, or post.
What are the 4 most important parts of cornerstone content?
- Focus Keyphrase
- Title Tags
How long should cornerstone content be?
Your cornerstone content should be at least 500 words. 800 – 1500 words can help to improve SEO because you have more opportunities to include links without cluttering up the page. Include links to your relevant blogs, pages, and products or offers on your site.
Professional copywriting is important to keep your readers engaged and keep their attention on your page. Write short and easy-to-read sentences. Mention your focus keyphrase in a few headings and use it to optimize your images.
Use your press release as cornerstone content
Investing in a professional press release that you can reuse as cornerstone content. You can also link to it on your press release. To book a Malva PR Press Release, click here.